Hazelnut growing is a culture handed down through generations on the Black Sea's slopes. Today that culture faces three structural problems: ageing orchards, climate variability and young people leaving agriculture. Sustainability means answering all three at once.
Climate pressure
Frost events during flowering and summer droughts have been the main cause of recent crop swings. Rising temperatures push the hazelnut belt to higher elevations. Adaptation is possible through frost early-warning systems, suitable variety selection and orchard management that preserves soil moisture.
Good agricultural practice
Informed fertilisation, integrated pest management and correct post-harvest drying raise both yield and quality. Certified good agricultural practice is becoming a precondition rather than a preference in export markets — and supporting growers through that transition is the buyer's responsibility too.
Keeping young farmers in the orchard requires fair prices, predictable income and access to modern agronomy. Koralla builds its grower partnerships on those three legs: a grower investing in their orchard is investing in the sector's future.
Sustainable hazelnut farming is not a marketing headline; it is supply security itself. Every investment in the orchard today is the crop of a decade from now.
